The people behind Pop Habit™
A small team on a simple mission: help people feel better and be better — no matter what they're going through. One pop at a time.
Ryan Noonan
Founder & CEO
Atlanta, GA
How Pop Habit came to be
Ryan is a native of Atlanta, GA, living with his wife, Molly, and their two boys, Mack (4) and Shep (2). Growing up he was always active — a dreamer, generally healthy and happy. But as he entered adulthood, work became the priority, along with long nights of partying in his 20s. Over time his movement, dreams, health, and happiness took a back seat to paying the bills and blowing off steam on the weekends.
Life started to feel overwhelming. Days became mundane, and anxiety around his health became a big part of his reality. He tried every habit app, but his phone kept leading him into distraction and digital addiction. He knew the key to a happier life and less anxiety was limiting his screen time — and that he was always better crossing things off a to-do list on paper than in some app hiding in his phone.
So Ryan started building Pop Habit. He cut up one of his kids' fidget poppers and drew water drops for hydration, carrots for veggies, and apples for fruit — then added icons for being present, sleeping well, sharpening skills, and moving more. For the first time, he was sticking to his habits by gamifying his day.
He and his team dug into the research and looked in the mirror. They found 9 out of 10 people don't eat enough fruits and vegetables, and over half are dehydrated and under-moving. Sitting, it turns out, is the cigarette of our generation. So beyond what you put in your body, they added simple habits that make you feel accomplished and content at the end of the day.
It all came together after Covid in 2020, when Ryan shifted to a hybrid remote schedule — sitting behind a screen from 9 to 5, snacking out of boredom, moving less, searching for purpose. Since building his first prototype in 2024, Pop Habit has helped him let go of his health anxieties and feel more accomplished every single day. Instead of grabbing his phone between meetings, he grabs his Pop Habit. Every day isn't perfect, but every day is progress.
“Something has happened to people, and technology is a major culprit in the anxiety overwhelming us. Our mission is to help people feel better and be better. This is the product to reclaim your health and happiness — let's change the world for the better, one pop at a time.”
— Ryan
How Ryan likes to pop — and why
Be Present
Little by little, I started praying and meditating daily. I wake up and express gratitude, trying to be true to who I am inside — and I remind myself to be present instead of staring at my phone while my kids play next to me.
Movement
I have to move every morning. At first it was hard, now I crave it. I went from 3,000 steps a day to 10,000, and built in strength training, body squats, and stretching to offset all the sitting.
Fuel
I hydrate and eat the right amount of fruits and veggies. I used to think a Caesar salad and a banana was enough — now I'm on the right side of the statistics, and I feel it.
The 18-Minute Rule
I give myself 18 minutes a day — chipping golf balls, reading history, or studying a second language. Jesse Itzler says 18 minutes a day on one thing makes you better than 95% of people in a year. He's right.
Sleep
Instead of scrolling in bed like it was my job, I set my alarm and commit to sleeping. Now I read, talk to my partner, or watch a show. How I feel when my head hits the pillow is night and day.
Pop, don't stop.
It's my compass and my crutch — the healthy kind of addiction you've been needing. Once you pop, you'll understand why.
Small habits, big impact.
Wlaa Weeks is a father of two, entrepreneur, and performance coach who believes the smallest habits often have the biggest impact. Much of the structure, routines, and philosophies he lives by today — and many of the concepts behind his business, CYB Atlanta — were shaped after becoming a father to his children, Lincoln and Cooper.
As life became busier, Wlaa learned that intentional daily actions like movement, early-morning walks, meaningful conversations, and moments of reflection weren't luxuries — they were anchors that kept him present, focused, and connected.
As the owner and program strategist of CYB Atlanta, Wlaa applies this same philosophy to health and performance: sustainable change doesn't come from drastic overhauls, but from small, consistent habits repeated over time. He follows the principles of neuroplasticity — but he'll skip the boring science fluff.
This belief made Pop Habit a natural fit. It's a reminder that the simple things we intentionally do each day often keep us from drifting into distraction and help us stay connected to what matters most.
Wlaa Weeks
Health & Performance
Owner & Program Strategist, CYB Atlanta
Sean Suddes
Social Media & Marketing
Atlanta, GA
Something tangible, something real.
After graduating from the University of Alabama with a degree in business and advertising, Sean moved back to the town he was born in decades ago, Hilton Head Island, SC. He didn't know what he wanted to do next, but he knew he wanted to be surrounded by nature and live a slower-paced life — so he partnered with a small boutique real estate brokerage to handle their marketing. Living on an island changed him.
His interest in consciousness, meditation, nutrition, and time in nature grew from there. He started reading daily, doing his best to live what he read, and felt like he'd found the keys to living in the present — keys he wanted to share with as many people as possible.
So he left the US and traveled solo through Ecuador for two months — working at an animal rescue center in the mountains, then canoeing up the Amazon to teach kids English in the jungle. The people taught him more than he could ever pass on: we're all connected.
Back in the US with an energy he couldn't describe, he started a social media page dedicated to expanding consciousness. It grew fast enough that he built his own company around it — a website, writers, graphic designers, video producers — pulling millions of views a month. He went on to partner with other large conscious-minded pages that were struggling with reach, rebuilding their logos, sites, and brands. Between all of them, he'd built an audience of about 10 million.
Eventually Sean re-embarked on the journey that started it all: real estate, this time back home in Atlanta, where he quickly became one of the top agents in a brokerage of 400+. He married his wife Sophia, and they're raising two feisty young boys — Khai (4) and Kayden (2).
His love for self-healing, mental discipline, and health never went away, but it had quieted down — until Ryan told him about Pop Habit. The timing was perfect. Like a lot of people, Sean had noticed how much time he was losing to his phone and computer, and wanted a way back to himself, his family, and nature that didn't depend on a screen. Something tangible. Something that can't be swiped away.
“Carpe diem. Pop, don't stop.”
— Sean
The rest of the squad
The crew making Pop Habit happen.
Matt Allpass
CTO
Matt is the builder on the team. For 25+ years he's made products, machines, and the software that runs them — two founder exits, applied AI, and advanced manufacturing along the way. At Pop Habit he owns the tech: the website, the custom-board builder, and the 3D configurator that turns your design into a real object in your hand.
David Patton
Legal
David keeps Pop Habit on solid legal ground. An attorney with The Patton Law Firm and a board-certified legal specialist, he handles the entity, trademark, and agreements that protect the brand as it grows — so the team can build fast without cutting corners.